L emon lime soda—an icon of youth—often the first sort of soda we sipped on growing up due to its caffeine-free formula and non-staining nature. Not only is it surprisingly nostalgic with every gulp, but it’s certainly stood the test of time and still to this day plays a critical role in the soft drink world. Lemon lime soda maintains a strong influence in all-day indulgences. It can be spotted complementing a boozy beverage in the evening, refreshing the palate during meals or pick-me-up breaks, or even seated in the cupholder as a car-ride companion.
Here’s the thing though, the OG lemon lime soda brands have not stayed relevant with newer generations like Gen Z and younger Millennials. They haven’t maintained a top-of-mind spot—perhaps due to a lack of significant presence in advertising and social media1 , or because of a growing desire for new, contemporary offerings. While mainstream lemon-limers may be headed towards the rearview, don’t get it twisted — tangy sodas aren’t. There’s space available for a new, sweet soft drink to steal the spotlight, and consumers are ready for it.
We’re Starry-eyed
It’s time to look up—the stars are looking bright for the lemon lime beverage options—or I guess you could say, the Starry is looking bright. There’s a new trendsetter in the soda category, Starry, and it’s catering to the modern palate. PepsiCo’s rendition of the classic lemon lime soda was developed for, and alongside the next generation. It’s slaying the game by bringing to the table crisp, refreshing, bright, and bubbly flavor, while boasting good vibes and great taste. Oh, and it’s caffeine-free, too! Starry’s punchy, citrusy flavor offers consumers a cold, clear sip of “ahhh”, while also catering to operators with its endless versatility. For those looking for all of the flavor Starry offers with none of the sugar, you can also purchase Starry Zero Sugar.
The stars are aligning for happy hour
With Gen Z starting to reach their drinking age, brands have been called to rethink how to market to a new generation. Gen Z is drinking about 20% less than the Millennials who came before them, and Millennials, in turn are drinking less than Gen X and Boomers. For many Gen Zers, abstaining from alcohol is about mindful drinking. This means they may abstain some of the time or start the night with a cocktail and opt for a zero-proof drink the second round. However, when they are drinking, they’re drinking cocktails, and they’re open to trying new ones while they’re at it.5
Whether serving up a cocktail or a mocktail, having Starry on hand gives you relevance points and ups your flavor potential at the same time.
For operators looking to serve up a cocktail with Gen Z appeal, the Orange Citrus Sangria brings a fun orange twist to the traditional Spanish libation.
For a fizzy and unique twist on a margarita, consider offering a Strawberry Margarita with a Starry float.
If you’re looking to add to your NA lineup, look no further than to the Coral Diver, a refreshing blend of Starry, watermelon syrup, and fresh basil leaves.
Make room, Starry’s here
You may still be asking the question, is there room for a new soda on the block? We say yes, and so do Starry’s targeted consumers. Starry offers a much-needed update of the lemon lime soda category and brings with it a bite of relevance for younger generations. For operators looking to attract Gen Z and offer a lemon lime soda that can enhance their brand, Starry is the clear choice.
Sources
1 DCX Consumer Study 2021
2 SUZY 2021
3 R&D PGT Consumer Testing, 2022
4 What makes Dry January different this year, Jan 2024.
5 Datassential Gen Z Drinking Habits April 2024
