Why consumers are clamoring for real foods and how to offer what they want.
Discover the Health Halo
Traditional definitions of healthy still apply (low fat, low sugar, high protein), but there’s a move to embracing words like clean, all natural, unprocessed, fresh and additive free.1 Consumers want to feel like what they put in their body is the freshest it can be and look for words on packaging and menus to reaffirm this. Offering up items like Sabra® hummus is a great way to attract health-minded consumers. Not only is it gluten-free, it’s also non-GMO and made with limited ingredients. And hummus itself is still a very popular dip for those wanting better-for-you options to traditional dips and spreads. Recipes that include hummus, considered a healthy fat, also tend to score well with consumers and because it’s vegetarian, is open to a wider audience. Consider adding these to your menu: Vegetable Flatbread or Grilled Vegetable Hummus Pita Pizza , which use hummus to create healthier, more flavorful dishes.
Less is More
As consumers become savvier and more aware of what they’re eating, they are likely to be turned off when they read a label with 50 ingredients. In this instance, less is more. They seek out limited ingredients and those they can pronounce and recognize. Quaker® Steel Cuts Oats has just one ingredient—oats. So it’s the perfect stand alone breakfast or can be used in a recipe to create even more bang for your buck. And Quaker Grits contain just grits and vitamins. Frito-Lay Nut Harvest® packs contain just nuts and dried fruit, the perfect filling, pick-me-up. When crafting menu items, the same rules apply. Don’t feel like you need to include an everything-but-the-kitchen-sink mentality. Recipes with a few real ingredients will not only be easier for you to create and serve, they are more likely to get selected by health-minded customers.
Start with a Healthier Breakfast
- 1 2016 Technomic Inc., Healthy Eating Consumer Trend Report