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Bridging Millennials and Boomers
Millennials and Boomers represent the two largest adult generational groups today. While there are plenty of differences in attitudes, beliefs, and buying patterns, there are also similarities.
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Generational Drivers: Who Does Your Menu Speak To?
Drive more traffic by understanding what drives the purchase decisions of each generation.
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A Star is Born (On the Lemon Lime Shelf)
Light, refreshing and exceptionally mixable, lemon-lime soda has long been a consumer favorite. The Starry® brand delivers all of these attributes and more with its crisp, punchy citrus flavor that’s deliciously different from other options on the shelf.
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