Why is sparkling water so big right now?
In the last five years, sales of sparkling water have gone up by 42 percent, with Americans now drinking almost 170 million gallons each year.1 The seemingly sudden popularity might be surprising, but there are good reasons for the rise of sparkling water.
People Are Looking for a Healthier Sip
Younger Consumers Want All the Good Things
Serve a Sparkling Water That’s All Smiles™
bubly™ is a new take on sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor, perfectly suited to help you answer to the growing demand for flavored sparkling water. 59 percent of consumers say they are more likely to purchase beverages with an “all natural” descriptor,5 and with no artificial flavors, sweeteners, or calories, bubly sparkling water is a bright, fun way to draw in Millennials, Gen Zers, and others looking for a drink that’s all smiles.
Sparkling water consumption is showing no signs of slowing down soon. By providing an option that hits on all the positives consumers want in a fizzy beverage, with no calories or artificial sweeteners, your business can grow right along with their love of sparkling water.