So many ways to make spirits bright

Many holiday drinks aren’t tied to any specific spirit. A look at menus across the country shows gin, vodka, tequila, rum, and whiskey in equal measure. That’s why it’s important to have a good, universal mixer on hand to open up the possibilities of what you might create and what customers might request. Sparkling water fits this role very well. The carbonation provides a pleasant fizzy experience, and the water—flavored or plain—goes well with every liquor you might have on hand. Plus, you can easily add it to existing recipes by replacing or augmenting juices to keep the flavor but add the bubbles.

Signature fizzy drinks can turn a place into a holiday destination

Cocktails are increasingly being treated like menu items, complete with original names, the use of locally sourced ingredients, and limited-time availability to generate hype and encourage repeat visits—especially from millennials.

That’s why it’s important to choose your ingredients (and mixers) wisely. Sparkling water brands like bubly™, for example, offer a variety of bright fruit flavors that pair well with traditional holiday flavors known to evoke holiday memories and appeal to consumers more during the winter months, such as cranberry, peppermint, cinnamon, and nutmeg. And if you’re looking to get a little more adventurous, ginger, espresso, mulled cider, chai, and even pine are warm and enticing options that still play into the holiday spirit but don’t rely on the more expected tastes. Whichever way you choose to go, holiday drinks are a must and enhancing them with sparkling water is a great way to serve the best flavors and experiences.